Everpure, formerly Pure Storage, in the UAE, delivered and supported by 10ⁿ Tech
The array we specify when the customer never wants to migrate off storage again
Pure Storage now trades as Everpure, and presents one platform under the new name: FlashArray //X and //XL for performance, //C on QLC flash for capacity, the Everpure//E family pitched as all-flash at disk economics from 750 TB to 6 PB, FlashBlade for scale-out file and object, FlashStack with Cisco for converged infrastructure, Portworx for Kubernetes, and the Evergreen subscriptions that refresh controllers in place; Everpure is a Leader in the 2026 Gartner Magic Quadrant for Enterprise Storage Platforms, by its own statement. 10ⁿ Tech resells, installs and supports the FlashArray, FlashBlade and Evergreen lines in Dubai and across the UAE, buying through Everpure's UAE distribution and supporting the arrays under its own contracts.
A word on scale. Everpure's largest deployments are hyperscale AI data pipelines and multi-petabyte FlashBlade estates; those go through its direct teams. What we sell is the array for a trading group, a fund, a hospital group or a government department: a FlashArray //X or //XL under the production cluster, a //C for the second tier, SafeMode snapshots configured for ransomware recovery, and the Evergreen subscription managed so the controllers get refreshed without a migration weekend. It costs more per terabyte on day one and less over the life of the array, and for a customer whose applications cannot tolerate a migration weekend, that arithmetic wins. FlashArray //X, //XL and //C are all on the SAP HANA certification list, which settles the HANA conversation before it starts.
What we deliver with Everpure
| Product line | Typical use | How we deliver it |
|---|---|---|
| FlashArray //X and //XL | Latency-sensitive databases, virtualisation, SAP HANA | Certified enterprise storage on the SAP HANA Hardware Directory; sized to IOPS and data reduction stated on the quote |
| FlashArray //C and Everpure//E | Capacity tier, tier-2 workloads, backup targets, all-flash at disk cost | QLC flash at a price that competes with hybrid and disk arrays, with the same Purity software and support |
| FlashBlade //S and //E | Unstructured data, file and object, AI datasets, backup at scale | Parallel file and S3 for training data, media and twin datasets; designed with Everpure's UAE specialists on the first project |
| FlashStack (Everpure with Cisco UCS and Nexus) | Converged infrastructure for virtualisation and databases | Validated design delivered as one stack; we hold both partnerships |
| Evergreen//Forever and Evergreen//One subscriptions | Any FlashArray estate, storage as a service | Controller refresh in place, capacity on demand; we manage the subscription renewals and upgrade windows |
| SafeMode snapshots and ransomware recovery | Any FlashArray or FlashBlade | Immutable snapshots configured with the retention policy, restore tested at handover |
| Pure Fusion and Pure1 management | Fleet management, capacity planning | Configured so the customer sees its fleet in one console; capacity forecasts on the quarterly review |
| Portworx | Persistent storage for Kubernetes | Part of our Kubernetes designs for AI platforms where the storage has to follow the pod |
| Everpure support renewals | Existing arrays | Serial-level quotes 90 days ahead, aligned to the Evergreen term |
How we work with Everpure in Dubai
A group of companies we support in Dubai runs its production storage on FlashArray with Veeam and Check Point around it. The array was chosen because the previous migration had cost them a weekend and a lot of goodwill, and they did not want another. Under Evergreen the next controller generation arrives without one.
When SAP HANA is in scope we put Everpure on the shortlist by default, alongside Lenovo DE, HPE Alletra MP and Dell PowerStore, because those are the arrays on the certification list. Which one wins depends on the incumbent estate, the support relationship and the price on the day; we have specified each of them.
The rename to Everpure landed in 2026 and the partner mail, the price lists and the product names are moving with it; the arrays, the Purity software and the Evergreen contracts are unchanged. Support renewals for our existing customers went through the UAE distributor as before.
Where it has gone
- FlashArray production storage for a Dubai group of companies, supported alongside Veeam and Check Point
- Everpure on the SAP HANA shortlist for industrial and trading customers, against Lenovo, HPE and Dell certified arrays
- Evergreen renewals and SafeMode snapshot configuration for existing FlashArray estates, including a 2026 support renewal through the UAE distributor
References are described, not named; most of these customers do not permit logos. Ask us for a call with one of them.
How to buy Everpure through 10ⁿ Tech
We quote from the vendor's UAE distribution within two working days, with part numbers, stock position and lead time on the quote. Hardware prices converge across integrators because everyone buys from the same three or four distributors; where 10ⁿ Tech differs is the services line: sizing, installation, migration with verification gates, and day-2 operations under a support contract. Payment is 50% on order and 50% on delivery for projects; renewals are invoiced annually.
Contact us with the part numbers or the workload and the date; we reply within a working day.
Frequently asked questions
Is Everpure the same company as Pure Storage?
Yes. Pure Storage adopted the Everpure name in 2026; the FlashArray and FlashBlade products, the Purity software, Evergreen subscriptions and the support organisation continue unchanged. Existing contracts and part numbers carry over.
Is Everpure FlashArray certified for SAP HANA?
Yes. FlashArray //X, //XL and //C are certified enterprise storage on the SAP HANA Hardware Directory as of June 2026. We re-check the directory before locking a HANA design.
What does Evergreen actually mean?
A subscription under which the vendor replaces the array's controllers with the current generation during the term, in place, without a data migration, and lets capacity grow on demand. It changes the five-year cost comparison against arrays that need a forklift refresh.
Is all-flash at disk prices real?
Everpure//E and FlashArray //C use QLC flash and are priced against hybrid and disk arrays for capacity tiers; on the quotes we have run they land close to a mid-range hybrid array once power, space and support are counted. We show both columns.
Can you support an array we bought from another reseller?
Yes, under a support contract, with the Evergreen renewal moved to us at the next anniversary. We start with a health check of the array and its snapshot and replication configuration.
