Dubai is one of the world’s fastest-growing real-estate markets, with a relentless pipeline of new developments under the Dubai 2040 Urban Master Plan. With high demand for off-plan property, developers and agencies compete hard to win buyers. This post is about an innovative solution that gives real-estate developers a competitive edge: the hologram table.
Sometimes, we do not even realize how the tiniest details can be critical for the overall success. This is especially true for cutting-edge technology since many businesses still consider innovations as a hobby of geek scientists, while high-tech solutions ceased to be tycoons’ toys or science fiction very long ago. For example, a hologram table, an affordable and effective presentation tool, has been commercially available for years already.
What is a hologram table?
This is a table with a holographic panel displaying a precise 3D model of buildings or campuses. The technology users can interact with the content, get immersed into the design and focus on critical details: turn, zoom in or out, ‘take off’ the roof and look at floor and room layouts, see how future residents will park their cars in the underground parking lot, and enjoy a bird’s-eye view of their entire district.
Why not traditional mock-up?
WOW effect
Hologram table is a good way to achieve wow effect. It attracts many people and looks great compared to conventional mock-ups.
One of our customers, a large real estate development company in GCC, was one of the first industry players to showcase their projects on a hologram table. During an industry trade show, visitors got immersed into augmented reality to scrutinize both interior and exterior of villas in a new elite district being still under design. Actually, the customer couldn’t get prepared for the trade show on time, but our international team of 3D developers helped it to meet the deadlines by completing the task within just two weeks.
The fastest always wins
Being fast is a key to success in a competitive battle. How to measure the speed when it comes to expos? Let’s take the number of projects showcased in a certain period as a reference, and you’ll see how a hologram table makes the difference. It can download several models in a few seconds and demonstrate a company’s entire portfolio by switching between different 3D models.
Visibility
Unlike traditional mock-ups, a 3D model is of interactive nature (a hologram table speeds up a consultation by up to 10-30 minutes). 3D models can show construction sites and their environment in a precise and realistic manner, while also integrating various scenarios to be played back. The model demonstrates all project aspects and provides the customer with a big comprehensive picture detailed down to a particular spare part laying on the table in the factory shop.
Scale
The solution can display designs of any scale, from a single facility to the entire district, making it possible to zoom in and out various structures and cover much more project details during the presentation. Unlike traditional mock-ups, a hologram table can accommodate both a building and entire city.
You are welcome to get a look at and feel for the technology in our 10ⁿ Tech office where we have already installed a hologram table and uploaded various designs provided by our vendor NettleBox.
Explore related 10ⁿ Tech solutions
- Virtual Hologram Table – 3D holographic visualisation for urban planning, architecture and real estate.
- Digital twins for off-plan property sales – pixel-streamed 3D walkthroughs, interactive showrooms and remote sales tools.
- Immersive rooms – multi-wall LED rooms for developer sales galleries and experience centres.
- Hologram tables, touchscreen kiosks or immersive rooms: what should developers choose? – a practical comparison for property developers.
